7/24/09 -Solve Your Cash-Flow Problem to Stay in Business
Business Week - July 24, 2009, 10:04AM EST
By George Cloutier
Editor's note: This is the first in a new series of case studies about business turnarounds. Names and identifying details of the company used as the example have been changed.
Problem: The Cash Cow Is Dead
Hot & Cold Inc., a plumbing and heating supply company in the heart of Virginia's Shenandoah Valley, is headed for the slaughterhouse. As the housing boom grew, so did sales, from $7 million a year to $14 million over four years. But as the company expanded, its problems multiplied, and no amount of sales could cover the warts. As the economy faltered and poor management continued, revenue started dropping by more than $2 million a year. There were no easy sales to be milked that would carry the company through to the next quarter. Instead, it has been leaking hundreds of thousands in profits and cash. ...
http://www.businessweek.com/smallbiz/content/jul2009/sb20090724_409958.htm?link_position=link5
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